The origins of Lunar New Year festivals are thousands of years old, but this year we were tasked with making those festivities 'new' again. Teaming with Peanut Productions and Westpac, we had great fun in meeting a challenging brief; to bring that sparkle back and combine the contemporary with the traditional to events in 5 states as part of the Westpac Lunar New Year Roadshow.
Let's not forget, this is the Year of the Monkey; those born in these years are believed energetic and intelligent, much like our team working on this Roadshow. However, there was no monkeying around as you'll see below.
Firstly, we had to ensure the build process was feasible in our Sydney warehouse; let's just say everyone got heavily involved. There were several test stages to ensure the monkeys were swinging correctly.
The major challenge was to deliver the same top end solution over the 4 venues. There were multiple floor plans and different venue specifications to which we had to cater. Not to mention, the number of attendees varied for each venue from 250-500, so it was paramount that the end product not only worked for the individual location, but also matched Peanut Production's vision.
We'd like to say we not only met but exceeded the brief. We pushed some serious boundaries; we executed free standing 3m high 3 sided LED columns. We even used an EPVC finish on the columns. This gave the guests the chance to experience Westpac's Lunar New Year Roadshow from all angles. Also, just in case you were wondering, we ensured this came in under budget.
It goes without saying we're already looking forward to the the Year of the Rooster. They're said to be hardworking, talented and courageous, so get ready for a rooster inspired roadshow next year. But first, check out our gallery below.