BURO 24/7 LAUNCHES IN AUSTRALIA
Launching its luxury digital lifestyle brand in Australia, Buro 24/7 recently threw a party to make even the biggest hedonistic fashionistas excited.
And helping to create the spotlight that they could step into was AV 24/7, working behind the scenes at the Sydney Opera House event.
Using the iconic landmark as a blank canvas, the audiovisual experts rubber stamped the company logo on the floor with a giant gobo.
Then, art-work clad easels were lit up to guide the attendees into the bash, like little breadcrumbs to kiddies in a fairytale.
Once inside, the fairytale theme continued. Beautiful, gently lit foliage hung from above to draw the giddy advertising partners, media members and the fashion elite to the tequila bar, catered by Matt Moran’s ARIA. Here, an ice sculpture of the Opera House underpinned this super cool event.
Launching off the back of the Mercedes-Benz Fashion Week, attendees were certainly shown how decadent the newest brand in town is.
Buro 24/7, which offers fashion, culture, lifestyle, entertainment and beauty news, now runs in seven regions around the world and was founded by Russian style icon Miroslava Duma.
Attending the night, Miroslava, talked about the things she had already learned about Australia – including the staggering cost of shipping being higher than the garments people wanted to order in the first place!
Yet despite such problems, under publishing license to NewsLifeMedia, Buro 24/7 Australia promises to be a trusted source for the latest contemporary culture.
“Although we have high-end brands that speak to a luxury market within the consumer market, we’re looking at what we’re calling the new luxury in Australia that speaks to a more urban, younger people with a global point of view,” said NewsLifeMedia lifestyle publisher, Nick Smith.
And passing on their gratitude about AV 24-7, the event producers NewsLifeMedia said they ‘were an absolute dream to work with and really contributed to the success of the night!’.